A recent article published on Newsweek analyzes the Glenn Beck phenomenon in terms of its media effect. As a student soon to graduate with a degree in communication (i.e. someone in the thick of media/persuasion theory) I found this article a breath of fresh air. This is largely because the author chooses to directly address his perception of Beck openly and without rancor.
This viewpoint happens to mirror my own less emotional, more analytical way of evaluating highly charged events. A conscious effort to remain cognizant of one’s preexisting personal attitudes and beliefs in order to mitigate them to some extent.
A few choice nuggets…
On how many left-leaning Americans see Beck
“the fuel, the thing that really got Beck going, was a good old-fashioned conspiracy theory. Others have already observed that Beck is the consummate contemporary practitioner of what the historian Richard Hofstadter identified in 1964 as “The Paranoid Style in American Politics“—that is, the belief that “the old American virtues have already been eaten away by cosmopolitans and intellectuals; the old competitive capitalism has been gradually undermined by socialistic and communistic schemers; the old national security and independence have been destroyed by treasonous plots, having as their most powerful agents not merely outsiders and foreigners as of old but major statesmen who are at the very centers of American power.”
What makes him endearing to his fans…
The reason we pay attention to Beck is that he both comforts and flatters his audience; he makes them feel good, and good about themselves. And by “them” I mean the two groups that obsess over Beck the most: tea partiers and liberals. Tea partiers are driven by the belief that the America that elected Barack Obama isn’t their America, and Beck comforts them by telling them they’re right
As well as his naysayers…
For liberals, Beck serves a similar purpose. In an era of massive problems and extreme change—the Great Recession, the health-care overhaul, etc.—liberals can avoid the difficult question of whether Obama is leading America in the right direction by simply telling themselves that the only alternative would be someone like Glenn Beck: hyperbolic, demagogic, irrational, and slightly unhinged—“just like all conservatives.” This is comforting. And by choosing to argue against Beck’s patently absurd insinuations instead of, say, the legitimate policy proposals of someone like Rep. Paul Ryan—the progressive fact-checking site Media Matters posts about 15 anti-Beck items a day—liberals can flatter themselves into believing they’re smarter and better informed than anyone who happens to disagree with them.
In other words an attempt to present both sides of the issue in an intelligent manner instead of using the opposing viewpoint as a strawman device to best persuade the audience towards the opinion being espoused.
Any story that makes an actual attempt to further intelligent conversation about such a polarizing topic gets a win in my book.
Source: http://www.newsweek.com/id/236326/page/2